APA (7th ed.) Citation

Luck, D. J., & Rubin, R. S. (1987). Marketing research (7th ed. (Eastern economy ed.).). Prentice Hall of India.

Chicago Style (17th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. (Eastern economy ed.). New Delhi: Prentice Hall of India, 1987.

MLA (8th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. (Eastern economy ed.). Prentice Hall of India, 1987.