APA (7th ed.) Citation

Aaker, D. A. (2011). Marketing research (10th ed.). John Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A. Marketing Research. 10th ed. Hoboken, NJ: John Wiley, 2011.

MLA (8th ed.) Citation

Aaker, David A. Marketing Research. 10th ed. John Wiley, 2011.