APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (2011). A preface to marketing management (12th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 12th ed. New York, NY: McGraw-Hill/Irwin, 2011.

MLA (8th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 12th ed. McGraw-Hill/Irwin, 2011.