A preface to marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2011
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| Edition: | 12th ed. |
| Subjects: | |
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| Physical Description: | xiv, 258 p. ill. 26 cm |
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| ISBN: | 9780073529967 |