Strategy from the outside in profiting from customer value
Gorde:
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Argitaratua: |
New York, NY
McGraw-Hill
2010
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| Gaiak: | |
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Etiketa erantsi
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| LEADER | 00838pam a2200229 4500 | ||
|---|---|---|---|
| 001 | 0000066526 | ||
| 008 | 110623s2010 nyu eng | ||
| 010 | |a 2010484506 | ||
| 020 | |a 9780071742290 | ||
| 050 | 0 | 0 | |a HF5415.13 |b .D3694 2010 |
| 090 | 0 | 0 | |a HF5415.13 |b .D39 2010 |
| 100 | 1 | |a Day, George S. |9 122083 | |
| 245 | 1 | 0 | |a Strategy from the outside in |b profiting from customer value |c /George S. Day, Christine Moorman |
| 260 | |a New York, NY |b McGraw-Hill |c 2010 | ||
| 300 | |a iv, 312 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Marketing |x Management |9 3661 | |
| 650 | 0 | |a Customer relations |9 2443 | |
| 700 | 1 | |a Moorman, Christine |9 137834 | |
| 998 | 0 | 0 | |a aab/230611 |
| 999 | |c 66265 |d 66265 | ||
| 997 | |a FPTT | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |7 0 |9 91784 |a PLHKT |b PLHKT |c Open Shelf |d 2019-02-26 |e EDU |g 103.79 |l 1 |o HF5415 13 D39 2010 |p 0000082760 |r 2017-03-15 |s 2017-03-15 |w 2019-02-26 |y BOK - OS | ||