Strategy from the outside in profiting from customer value

Strategy from the outside in profiting from customer value

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Bibliografske podrobnosti
Glavni avtor: Day, George S.
Drugi avtorji: Moorman, Christine
Format: Knjiga
Izdano: New York, NY McGraw-Hill 2010
Teme:
Marketing > Management
Customer relations
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Strategy from the outside in profiting from customer value
od Day, George S.
Izdano 2010
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