APA (7th ed.) Citation

Martinez Onaindia, C., & Resnick, B. (2013). Designing B2B brands: Lessons from Deloitte and 195,000 brand managers. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Martinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Hoboken, NJ: John Wiley & Sons, 2013.

MLA (8th ed.) Citation

Martinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. John Wiley & Sons, 2013.