Designing B2B brands lessons from Deloitte and 195,000 brand managers
Gardado en:
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Hoboken, NJ
John Wiley & Sons
2013
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| Subjects: | |
| Tags: |
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| LEADER | 01040pam a2200265 4500 | ||
|---|---|---|---|
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| 008 | 140807s2013 nju eng | ||
| 010 | |a 2012039446 | ||
| 020 | |a 9781118457474 | ||
| 050 | 0 | 0 | |a HF5415.1255 |b .M38 2013 |
| 090 | 0 | 0 | |a HF5415.1255 |b .M38 2013 |
| 100 | 1 | |a Martinez Onaindia, Carlos |9 44701 | |
| 245 | 1 | 0 | |a Designing B2B brands |b lessons from Deloitte and 195,000 brand managers |c /Carlos Martinez Onaindia, Brian Resnick |
| 260 | |a Hoboken, NJ |b John Wiley & Sons |c 2013 | ||
| 300 | |a xiii, 209 p. |b col. ill. |c 28 cm | ||
| 650 | 0 | |a Branding (Marketing) |x Management |9 44702 | |
| 650 | 0 | |a Corporate image |9 19217 | |
| 650 | 0 | |a Trademarks |x Design |9 44703 | |
| 650 | 0 | |a Logos (Symbols) |x Design |9 44704 | |
| 650 | 0 | |a Brand name products |x Management |9 37173 | |
| 700 | 1 | |a Resnick, Brian |9 44705 | |
| 998 | 0 | 0 | |a sal/070814 |
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