Scott, D. M. (2011). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly (3rd ed., Completely rev. & updated.). John Wiley & Sons.
Style de citation Chicago (17e éd.)Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. 3rd ed., Completely rev. & updated. Hoboken, NJ: John Wiley & Sons, 2011.
Style de citation MLA (8e éd.)Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. 3rd ed., Completely rev. & updated. John Wiley & Sons, 2011.