The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
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| Main Author: | |
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| Format: | Book |
| Published: |
Hoboken, NJ
John Wiley & Sons
2011
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| Edition: | 3rd ed., Completely rev. & updated |
| Subjects: | |
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| Physical Description: | xxxii, 366 p. ill. 23 cm |
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| ISBN: | 9781118026984 |