Cita APA (7th ed.)

Cooper, K. C. (2002). The relational enterprise: Moving beyond CRM to maximize all your business relationships. AMACOM.

Cita Chicago (17th ed.)

Cooper, Kenneth Carlton. The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships. New York,NY: AMACOM, 2002.

Cita MLA (8th ed.)

Cooper, Kenneth Carlton. The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships. AMACOM, 2002.