Baines, P., & Chansarkar, B. (2002). Introducing marketing research. John Wiley.
Cita Chicago (17th ed.)Baines, Paul, i Bal Chansarkar. Introducing Marketing Research. Chichester: John Wiley, 2002.
Cita MLA (8th ed.)Baines, Paul, i Bal Chansarkar. Introducing Marketing Research. John Wiley, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.