Essentials of marketing research /
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
New York :
John Wiley,
2002.
|
| Udgivelse: | 2nd ed. |
| Fag: | |
| Tags: |
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| 050 | |a HF5415.2 |b .K85 2002 | ||
| 100 | 1 | |a Kumar, V.. , |e author |9 55185 | |
| 245 | 1 | 0 | |a Essentials of marketing research / |c V. Kumar, David A. Aaker and George S. Day. |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a New York : |b John Wiley, |c 2002. | |
| 300 | |a xix, 553 pages : |b illustrations, color ; |c 26 cm.+ |e 1computer optical disc (4 3/4 in.). | ||
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| 650 | 0 | |a Marketing research. |9 11800 | |
| 700 | 1 | |a Aaker, David A. |9 22281 | |
| 700 | 1 | |a Day, George S. |9 128096 | |
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