APA (7e ed.) Bronvermelding

Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing research (7th ed.). John Wiley.

Chicago (17e ed.) Bronvermelding

Aaker, David A., V. Kumar, en George S. Day. Marketing Research. 7th ed. New York: John Wiley, 2001.

MLA (8e ed.) Bronvermelding

Aaker, David A., et al. Marketing Research. 7th ed. John Wiley, 2001.