APA (7th ed.) Citation

Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing research (7th ed.). John Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 7th ed. New York: John Wiley, 2001.

MLA (8th ed.) Citation

Aaker, David A., et al. Marketing Research. 7th ed. John Wiley, 2001.