Cita APA (7th ed.)

Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing research (7th ed.). John Wiley.

Cita Chicago (17th ed.)

Aaker, David A., V. Kumar, i George S. Day. Marketing Research. 7th ed. New York: John Wiley, 2001.

Cita MLA (8th ed.)

Aaker, David A., et al. Marketing Research. 7th ed. John Wiley, 2001.