Basic marketing research : applications to contemporary issues /
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| Format: | Book |
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| Item Description: | Accompanied by 1 CD-ROM : no cd 03585 |
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| Physical Description: | xxxi, 685p. : illustrations ; 26 cm ++ 1 computer optical disc (4 3/4 in). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0133768562 |