Andreasen, A. R. (2002). Marketing research that won't break the bank: A practical guide to getting the information you need. Jossey-Bass.
Chicago-viite (17. p.)Andreasen, Alan R. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need. San Francisco: Jossey-Bass, 2002.
MLA-viite (8. p.)Andreasen, Alan R. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need. Jossey-Bass, 2002.
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