Marketing research that won't break the bank : a practical guide to getting the information you need /
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2002.
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| Edition: | 1st ed. |
| Series: | The Jossey-Bass nonprofit and public management series
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| Subjects: | |
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| Item Description: | "The second edition of Cheap but good marketing research." |
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| Physical Description: | xxv, 277 pages : illustrations ; 24 cm. |
| ISBN: | 0787964190 |