Marketing research that won't break the bank : a practical guide to getting the information you need /

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Détails bibliographiques
Auteur principal: Andreasen, Alan R. (Auteur)
Collectivité auteur: Academy for Educational Development
Format: Livre
Langue:English
Publié: San Francisco : Jossey-Bass, 2002.
Édition:1st ed.
Collection:The Jossey-Bass nonprofit and public management series
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245 1 0 |a Marketing research that won't break the bank :  |b a practical guide to getting the information you need /  |c Alan R. Andreasen ; foreword by William A. Smith. 
250 |a 1st ed. 
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