Marketing research that won't break the bank : a practical guide to getting the information you need /
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|---|---|
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| Format: | Livre |
| Langue: | English |
| Publié: |
San Francisco :
Jossey-Bass,
2002.
|
| Édition: | 1st ed. |
| Collection: | The Jossey-Bass nonprofit and public management series
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| 008 | 110131 eng | ||
| 020 | |a 0787964190 | ||
| 050 | |a HF5415.2 |b .A52 2002 | ||
| 100 | 1 | |a Andreasen, Alan R. , |e author |9 133246 | |
| 245 | 1 | 0 | |a Marketing research that won't break the bank : |b a practical guide to getting the information you need / |c Alan R. Andreasen ; foreword by William A. Smith. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a San Francisco : |b Jossey-Bass, |c 2002. | |
| 300 | |a xxv, 277 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a The Jossey-Bass nonprofit and public management series | |
| 500 | |a "The second edition of Cheap but good marketing research." | ||
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| 700 | 1 | |a Andreasen, Alan R. |9 133246 | |
| 710 | 1 | |a Academy for Educational Development. |9 136903 | |
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| 998 | |a 1 |b Shafrizan Shafferi | ||
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