Enterprise marketing management : the new science of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley,
2003.
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| Subjects: | |
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| Physical Description: | xvi, 224 pages : illustrations ; 24 cm. |
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| ISBN: | 0471267724 |