Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
2001.
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| Subjects: | |
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| Physical Description: | xvi, 272 pages : illustrations ; 24 cm. |
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| ISBN: | 0471382442 |