Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /
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| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
New York :
John Wiley,
2001.
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| 020 | |a 0471382442 | ||
| 050 | |a HD62.5 |b .L62 2001 | ||
| 100 | 1 | |a Lodish, Leonard M. , |e author |9 140600 | |
| 245 | 1 | 0 | |a Entrepreneurial marketing : |b lessons from Wharton's pioneering MBA course / |c Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur. |
| 264 | 1 | |a New York : |b John Wiley, |c 2001. | |
| 300 | |a xvi, 272 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 596 | |a 1 | ||
| 650 | 0 | |a New business enterprises |x Management. |9 5492 | |
| 650 | 0 | |a Marketing |x Management. |9 4882 | |
| 700 | 1 | |a Morgan, Howard Lee. |9 140601 | |
| 700 | 1 | |a Kallianpur, Amy. |9 140602 | |
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