Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /

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Bibliographic Details
Main Author: Lodish, Leonard M. (Author)
Other Authors: Morgan, Howard Lee, Kallianpur, Amy
Format: Book
Language:English
Published: New York : John Wiley, 2001.
Subjects:
New business enterprises > Management.
Marketing > Management.
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Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /
by Lodish, Leonard M.
Published 2001
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Entrepreneurial marketing lessons from Wharton's pioneering MBA course
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Entrepreneurial marketing lessons from Wharton's pioneering MBA course
by Lodish, Leonard M.
Published 2001
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