McDonald, M. (2002). Marketing plans: How to prepare them, how to use them (5th ed.). Butterworth-Heinemann.
Chicago (17e ed.) BronvermeldingMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Oxford: Butterworth-Heinemann, 2002.
MLA (8e ed.) BronvermeldingMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Butterworth-Heinemann, 2002.
Let op: Deze citaties zijn niet altijd 100% accuraat.