Churchill, G. A., & Iacobucci, D. (2002). Marketing research: Methodological foundations (8th ed.). South-Western.
Chicago Style (17th ed.) CitationChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 8th ed. Mason: South-Western, 2002.
MLA (8th ed.) CitationChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 8th ed. South-Western, 2002.
Warning: These citations may not always be 100% accurate.