Attitudes Consumers 152 Consumer behavior 131 Consumers' preferences 107 Employees 67 Students 64 Teachers 43 Employee motivation 24 Social conditions 22 College students 21 Conduct of life 20 Malaysia 19 Management 19 Psychology 18 Teaching 18 Study and teaching 17 Brand choice 16 Psychological aspects 16 Vocational guidance 15 Executives 13 Women 13 Education 12 Malays 12 Public opinion 12 Advertising 11 Malays (Asian people) 11 Organizational commitment 11 Economic conditions 10 Employee participation 10 Entrepreneurship 10