Consumers' preferences Consumer behavior 257 Consumers 122 Attitudes 107 Willingness to pay 22 Brand choice 18 Decision making 18 Mobile apps 18 Consumer satisfaction 16 Green products 16 Advertising 15 Consumer profiling 12 Internet marketing 12 Customer relations 11 Marketing 11 Awareness 10 Design 10 Human factors 10 Young adult consumers 10 Management 9 Brand name products 8 Generation Y. 8 Young consumers 8 Branding (Marketing) 7 Research 7 Electronic commerce 6 Food industry and trade 6 Green marketing 6 Internet advertising 6 Purchasing 6