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Implication of celebrity attributes to the effectiveness of advertising in Fast-Moving Consumer Goods (FMCG) business /
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Implication of celebrity attributes to the effectiveness of advertising in Fast-Moving Consumer Goods (FMCG) business /
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Tan, Ying Ying
Published 2018
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Implication of celebrity attributes to the effectiveness of advertising in Fast-Moving Consumer Goods (FMCG) business /
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Tan, Ying Ying
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