蓝海策略：开创无人竞争的全新市场

蓝海策略：开创无人竞争的全新市场

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遠離紅海　續航藍海 如何讓所有執行藍海策略的主張一致化？ 當藍海變成紅海時該怎麼辦？ 追求藍海策略時要如何避免紅海陷阱？

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Bibliographic Details
Main Author: 金伟灿 （W.Chan Kim）， 莫伯尼（Renee Mauborgne）
Format: Book
Language:Chinese
Published: 台北市 : 远见天下文化, 2005
Series:天下文化财经企管 316A
Subjects:
10本历经10,000,000双读者眼睛考验的经典之作
商品
市场学
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