Global marketing : foreign entry, local marketing, & global management /
"Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of thes...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2009.
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Table of contents |
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