APA (7th ed.) Citation

Johansson, J. K. (2009). Global marketing: Foreign entry, local marketing, & global management (Fifth Edition.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, & Global Management. Fifth Edition. Boston: McGraw-Hill Irwin, 2009.

MLA (8th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, & Global Management. Fifth Edition. McGraw-Hill Irwin, 2009.