International marketing research /

"International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of international marketing research in the last five years. As business is being increasingly conducted on...

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Bibliografiske detaljer
Hovedforfatter: Craig, C. Samuel
Andre forfattere: Douglas, Susan P.
Format: Bog
Sprog:English
Udgivet: Chichester, England John Wiley & Sons 2005.
Udgivelse:Third edition
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