Customer relationship management concept, strategy, and tools /
<p>Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years....
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg
Springer Berlin Heidelberg
2012.
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| Edition: | 2nd ed. 2012. |
| Series: | Springer Texts in Business and Economics
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| Online Access: | Click here to view the full text content |
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