APA (7th ed.) Citation

Kumar, V., & Reinartz, W. (2012). Customer relationship management: Concept, strategy, and tools (2nd ed. 2012.). Springer Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. 2nd ed. 2012. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012.

MLA (8th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. 2nd ed. 2012. Springer Berlin Heidelberg, 2012.