Advances in advertising research (Vol. III) : Current insights and future trends /
<p>Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever incre...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag
2012.
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| Series: | European Advertising Academy
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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