Advances in advertising research (Vol. III) : Current insights and future trends /
<p>Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever incre...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag
2012.
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| Series: | European Advertising Academy
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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| Summary: | <p>Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network. </p><p> </p> |
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| Physical Description: | 1 online resource (XII, 432 pages) 59 illustration, digital. |
| ISBN: | 9783834942913 |