Social innovation and new business models creating shared value in low-income markets /

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative...

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Bibliographic Details
Main Author: Michelini, Laura (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg Imprint: Springer 2012.
Series:SpringerBriefs in Business,
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