The anticipation of converging industries : a concept applied to nutraceuticals and functional foods /
The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries...
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Format: | eBook |
Language: | English |
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London
Springer London Imprint: Springer,
2013.
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Online Access: | Click here to view the full text content |
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Table of Contents:
- 1.Introduction
- 2.Convergence
- 3.Anticipating Convergence
- 4.Conceptual Framework and Research Design
- 5.Analysis and Results
- 6.Discussion of Findings and Implications for Theory and Practice
- 7.Summary and Conclusion
- App. 1. Hierarchical construction of IPCs.