Transnational marketing and transnational consumers /
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transn...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg
Springer Berlin Heidelberg
2013.
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| Series: | SpringerBriefs in business
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| Online Access: | Click here to view the full text content |
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