Advances in advertising research (Vol. IV) : The changing roles of advertising /
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden
Springer Fachmedien Wiesbaden
2013.
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| Series: | EAA Series,
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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