Managing the public's trust in non-profit organizations /

For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...

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Bibliographic Details
Main Author: Burt, Christopher D.B (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York, NY Springer New York 2014.
Series:SpringerBriefs in Psychology,
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