Managing the public's trust in non-profit organizations /

For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...

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Príomhchruthaitheoir: Burt, Christopher D.B (Údar)
Údar corparáideach: SpringerLink (Online service)
Formáid: Ríomhleabhar
Teanga:English
Foilsithe / Cruthaithe: New York, NY Springer New York 2014.
Sraith:SpringerBriefs in Psychology,
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