Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions /
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...
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| مؤلفون آخرون: | , , |
| التنسيق: | كتاب الكتروني |
| اللغة: | English |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view the full text content |
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| الملخص: | As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field. |
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| وصف مادي: | 1 online resource (xii, 248 pages) 33 illustrations |
| ردمك: | 9783319124247 |