Revolution in Marketing: Market Driving Changes : Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Online Access: | Click here to view the full text content |
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