Innovation and product management : a holistic and practical approach to uncertainty reduction /
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
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| Main Authors: | , , , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg : Imprint: Springer,
2015.
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| Series: | Springer Texts in Business and Economics,
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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