Consumer perception towards corporate social responsibility on brand equity /
The primary purpose of this study is to examine consumers' perception towards CSR and its effect on brand equity. This study investigates the drivers that motivate firms to adopt CSR and the effect of CSR dimensions on brand equity. The study also investigates the moderating effect of customer...
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| Format: | Thesis Software eBook |
| Language: | English |
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Perlis, Malaysia
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis
2015
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