Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /

In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-80...

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Bibliographic Details
Main Author: Kerpen, Dave (Author)
Format: Book
Language:English
Published: New York McGraw-Hill, 2011.
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