Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /
In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-80...
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| Format: | Book |
| Language: | English |
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New York
McGraw-Hill,
2011.
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Table of Contents:
- Listen first, and never stop listening
- Way beyond "women 25 to 54": define your target audience better than ever
- Think-and act- like your customer
- Invite your customers to be your first fans
- Engage: create true dialogue with, and between, your customers
- Respond quickly to all bad comments
- Respond to the good comments, too
- Be authentic
- Be honest and transparent
- Should you ask a lot of questions?
- Provide value (yes, for free!)
- Share stories (they're your social currency!)
- Inspire your customers to share stories
- Integrate social media into the entire customer experience
- Use social network ads for greater impact
- Admit when you screw up, then leverage your mistakes
- Consistently deliver excitement, surprise, and delight
- Don't sell! Just make it easy and compelling for customers to buy.