Consumer behavior and culture consequences for global marketing and advertising

Consumer behavior and culture consequences for global marketing and advertising

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Bibliographic Details
Main Author: Mooij, Marieke de
Format: Book
Published: Thousand Oaks SAGE Pub. 2011
Edition:2nd ed.
Subjects:
Marketing
Consumers > Psychology
Consumer behavior > Cross-cultural studies
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Perpustakaan Laman Hikmah Kampus Teknologi, UTeM: Open Shelf

Holdings details from Perpustakaan Laman Hikmah Kampus Teknologi, UTeM: Open Shelf
Call Number: HF5415 32 M66 2011
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